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Jeanne Weiss

Changes for American Biltrite's Sales and Marketing Team


In 2018, Frédéric Guérin (Vice President of Sales & Marketing for the Industrial Rubber Division of American Biltrite) made some significant changes to the American Biltrite Sales & Marketing team. The goal of these changes was to harness the strength of each team member, by strategically placing them in roles where they can make the most positive impact and better serve their customers.

After 25 years of excellent service at American Biltrite, Ward Williamson retired this summer. Nick Sabatini joined the team to take over as Regional Sales Manager for Ontario and Western Canada, bringing with him decades of experience in the rubber industry. He has more than 20 years of experience acquired in different sales management positions. Sales agent Pierre Bineau continues to cover Québec and the maritime provinces for American Biltrite.

Jean Vavrek also joined the American Biltrite team as Market Manager for the mining industry, with the ideal background and connections to move the company forward in this growing forum. Jean held several management positions at ABB in Montreal and Sweden. He had been the Executive Director for the Canadian Institute of Mining, Metallurgy and Petroleum for the past 13 years prior to joining the team.

Tracey Lancaster has been promoted to Marketing Manager. Tracey has been with American Biltrite since 2009. In her new role, she will supervise the development of marketing materials and she will devote her time and efforts to developing inside sales initiatives to generate qualified leads for their distributors and also helping the specification of their products. Her efforts will assist American Biltrite partners with their sales and marketing campaigns. American Biltrite also welcomed a new marketing coordinator, Tessa Trott, to support sales activities and increase overall visibility in the market. Tessa has a Bachelor’s degree in business administration with a marketing concentration, and four years of experience as a marketing coordinator for Camso.

Rounding out the Sales & Marketing team, Robert Davidson will remain Product Manager and will continue to use his 43 years of experience with American Biltrite to push product development forward and focus on market expansion. As a U.S. Regional Manager, Glenn Orn continues to work diligently with associations, buying groups, and grows sales in his territory year over year. Business Development Manager, Paul Smith is dedicated to sales management of the western U.S. and works on new business development and major accounts throughout the United States.

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