This year, Continental leveraged the impact of the summer games, creatively combining the company’s products with the popular sporting events. The campaign, which ran on LinkedIn throughout July and August, boosted awareness of key products during a time when sports were on everyone's mind. For example, the attached post cleverly positioned the company’s conveyor belts with the sport of diving, and the ability to handle “any degree of difficulty.”

“Continental products are synonymous with durability and performance, much like the athletes competing in global sporting events. We were excited to explore new ways that align our brand with the spirit of these events and other significant cultural moments, celebrating both our industry's advancements and the incredible feats of strength and agility demonstrated by the athletes,” said Kelly Bray, Head of Marketing Communications, Continental, ContiTech Industrial Solutions Americas.